Virtual staging guide
How to brief a stager on a property
Most disappointing staging comes from a brief that named a style and nothing else. Style is the last decision, not the first: it follows from who the property is for and what the photography has to prove.
What the property is
- Type and size: a compact condo and a four-bedroom house need different furniture scales and counts.
- Condition: what is staying, what is being replaced, and which original features must remain visible.
- The rooms that matter, usually living room, kitchen and primary bedroom; everything else is supporting.
Who it is for
- First-time buyers, families, downsizers and investors want different things from the same room.
- If the property is aimed at renters, say so; durability and neutrality beat styling.
- If it is a second home or short let, the brief changes again towards atmosphere.
What you are buying
- How many images per room; one hero shot per room is usually enough.
- Whether you need a second style to compare, and which rooms it applies to.
- Whether the output must match a brand palette used across a development.
Related
/how-to/choose-a-staging-style · Cost per listing · Pricing
Staging keeps the walls, windows and camera angle of your photograph; only the furnishing is added. Upload the room and the frame comes back at the resolution you sent.