Virtual staging guide
Is virtual staging worth it? The arithmetic for one listing
Virtual staging is worth it when the cost of the images is small next to what an empty-looking listing costs you in attention. That is usually true, but not always. Here is the arithmetic and the exceptions.
What it costs
- A typical listing needs 5 to 8 staged rooms.
- At Virtual Stage Now that is the Listing pack: 15 images for $39, about $2.60 per image, credits never expire.
- Human-edited services publish higher per-image prices; BoxBrownie lists US$30 per image on its own site, so 6 rooms there is $180.
What it has to do
- Empty rooms photograph poorly: at thumbnail size there is no sense of scale or use.
- Staged photos give buyers a reason to click into the listing and book a viewing.
- Some vendors publish their own statistics on staged homes selling faster; treat vendor statistics as marketing claims, not guarantees.
When it is not worth it
- The property is already furnished well; restyling furniture you have rarely beats good photography.
- The rooms need repairs a buyer will see at the viewing; staging photos cannot hide that and should not try.
- The listing is land or a teardown, where buyers are pricing the plot, not the rooms.
Related
Virtual staging vs real staging · Cost per listing · Pricing · A listing-ready checklist for staged photographs
Staging keeps the walls, windows and camera angle of your photograph; only the furnishing is added. Upload the room and the frame comes back at the resolution you sent.